NewYork 21:48 London 02:48 Hong Kong 09:48
DIGITAL MARKETING MANAGER – FINANCIAL SERVICES
  • HANDS-ON DIGITAL EXECUTION
  • DEVELOP GLOBAL DIGITAL REACH
  • B2B EXPERIENCE ESSENTIAL

Reporting to the Head of Marketing and COO, you will be responsible for the development and execution of digital demand creation programs and automated online marketing campaigns to support lead generation within the business’ distribution channel. You will also have experience with B2B demand generation marketing and with marketing automation systems. More specifically, you will devise strategies to drive online traffic to large-scale mobile and web solutions, plan and execute all digital advertising campaigns, support existing local country social media management teams in establishing a strong social media presence for the business and manage brand and lead generation campaigns globally.
 
You will be a highly creative digital engagement specialist with a strong skillset in lead generation, content strategy and digital information architecture and at least 5 years’ experience in e-Commerce and the digital marketing space. It is essential you have proven experience in generating lead and sales traffic across mobile and web platforms, customer journeys and landing pages. You will also have an innovative spirit and never satisfied with the status quo.