NewYork 02:25 London 07:25 Hong Kong 15:25
ASSOCIATE DIRECTOR – DIGITAL DIRECT AND CHANNEL MARKETING – LIFE INSURANCE
  • NEW HEADCOUNT
  • LARGE REGIONAL EXPOSURE
  • BUILD DIGITAL OMNI CHANNELS
This dynamic regional distribution marketing team acts like an internal consultant structure, providing local distribution teams with support in achieving their business objectives, launching new products or initiatives and by sharing best practices, thought leadership and management of large scale, regional or cross market projects. Due to new large regional projects and demand for services, they are now currently looking for an enthusiastic, team oriented digital marketing professional to join this smart, passionate and dedicated team.

You will be responsible for understanding business goals and working with internal and external stakeholders to lead and support the strategic vision and execution of a digital, voice and face to face supported sales, service and engagement proposition for their direct and intermediated partnership business. You will also support across multiple different components that make up the customer journey and experience through exploring options, providing solutions and supporting the implementation of key initiatives. In addition you will work with various internal and external stakeholders to provide support in identifying the best solutions for the development and expansion of the partnership sales and marketing channels, with a focus on digitally led, integrated marketing methodologies and execution.

You will have 7+ years relevant direct marketing, or product, digital and campaign development experience in the DTC market with proven experience in managing marketing programs with adherence to efficient customer acquisition and retention costs. You will also will have a data-driven mindset and a passion for innovation, with demonstrated strategic leadership and functional expertise in digital marketing through paid (media, SEM), owned (on-site), earned (social), and shared (co-op, partner, affiliate) platforms.  You will also have proven experience in managing marketing programs with adherence to efficient customer acquisition and retention costs.